Since I visited the value wine section of a big box store, I have been searching for a complete definition of value wines.

When I was going through the store, I kept asking myself, how does somebody know it is a value? Why is there a difference between value wine and value beer, value soda or even value tires? Because in most cases, especially in the previous examples, value is replaced by cheaper(er).

For wine, this isn't the case. I have been asking many guests, winemakers, customers and I believe I have come up with a working definition- "Value is worth compared to price that over-delivers for the price point."  I do know that it needs to include the 3 Es- Expectation, Experience and Excitement.  Next time you come across a 'value wine,' let me know what made it so valuable.